16 Helpful Tips For Doing Infographics

16 Helpful Tips For Doing Infographics

Introduction

Infographics are a fantastic way to showcase all of the amazing things you do for your community and are a useful narrative tool. They take data and transform it into visually appealing and easily understood representations.

1. Create an outline

To help you organize the infographic's components, create an outline. Determine what information is necessary to convey your message. Which components of the tale you want to tell are most important? That story, does it have a beginning, middle, and end? 

2. Have a clear title

Add a headline to your infographic that sums up its main points in detail first.  You should make it clear what kind of story you are telling. Make use of a concise, attention-grabbing title that is clear and appeals to your target audience.

3. Choose the right fonts

Keep the infographic's font selection to two: one for the title and header and another for the main body of the visual. If you want your body to be easy to read and not too overpowering when skimmed at a glance, use a more whimsical or ornamental font for your title and header.  Select fonts that go well with the infographic's theme. Select an upbeat typeface for your title and headers—such as Schoolbell—if your content is related to storytime. A coordinating basic typeface, like Quicksand, can be used in your body copy.

4. Choose the right colors

Use no more than three or four complementary colors in your infographic to keep it readable and visually appealing. Either develop a new color scheme or utilize the branding colors of your library. Professionally selected color schemes are used in LibraryAware templates; alternatively, you can look up free color schemes online to assist in creating your own. Make sure the hues you select effectively convey your subject. Use vivid and modern colors while making an infographic for storytime. Choose more subdued and conventional colors for an infographic that is aimed at candidates for jobs.  

5. Keep it clean and simple

Your objective is to convey a lot of information in a clear, understandable manner. The reader shouldn't be overwhelmed or confused by your infographic's excessive busyness. Minimize the amount of text and leave lots of white space between each statistic. The majority of the visuals and features in your infographic should be used to convey your data.  

6. Graphics

For your infographic needs, LibraryAware offers thousands of icons. Simply enter "icons" and any other search terms, such as topic or color specifications. When selecting images, make sure they complement one another. If at all possible, their colors and styles should match. This will give the entire appearance a more appealing and unified appearance. 

7. An easy-to-follow layout

Create a visual narrative with your infographic by arranging everything in a logical manner. People in Western societies naturally perceive text and visuals in a hierarchical fashion. Usually read or seen from left to right, the most important information is more apparent and at the top. Consider it when you arrange your material.

8. Use your branding

To let readers know that you are the creator of the infographic, include your library's logo in it. You can either upload your logo and website URL to the template or use LibraryAware's branding block option. By including your branding, you may boost the awareness of your company and attract customers to your website, social media accounts, and physical library locations! 

9. Don't forget to promote

Once your infographic is finished, distribute it to as many people as you can. You can blog about it, email your subscribers, post it on your website, and share it on social media. Provide a link to the infographic so that people can easily share it, and don't forget to include a call to action to inspire your followers to share it with their audiences. 

10. Infographics as advocacy tools

Once your infographic is finished, distribute it to as many people as you can. You can blog about it, email your subscribers, post it on your website, and share it on social media. Provide a link to the infographic so that people can easily share it, and don't forget to include a call to action to inspire your followers to share it with their audiences. 

11. Make it visually appealing

A visual document is what an infographic is, naturally. As such, it is crucial to make sure it looks well. When it comes to an infographic, images not only help tell the tale—they constitute the story itself. 

Take care when choosing your graphic components. As a senior art director and creative designer, Luca Marziani puts it, "You don't want it to look like a refrigerator door with old receipts, lists, and photos attached with an assortment of mismatched magnets." Make sure that every component has a unified appearance and feel and contributes something crucial to the overall message.

12. Stay on brand

Both visually and conceptually, your infographic should complement the rest of your brand. An official tone should be used in both your infographic and your brand. Your infographic should convey the personality and quirkiness of your company, advises Luca.  

Make sure you modify the template to match your brand's colors, fonts, and design aesthetic if you make an infographic using an internet tool like Canva or Piktochart. 

13. Keep your audience in mind and stay on point

Make sure the information you provide is engaging and pertinent to your audience by thinking about what they want to know. Why is your infographic being used? Which lesson should we learn the most from this?  Luca states that every component should serve a purpose and enhance the main narrative that is intended to be conveyed.

The target audience you choose will determine how and what your infographic looks like. In order to illustrate a point, consider the infographic below, which provides extensive information on a difficult subject in a clear and understandable manner for the intended audience. 

14. Keep your use of color simple

The color is fantastic! However, unless you are in the paint sales industry, of course, you don't want to go too far. Then go ahead and do it.  Which colors are used in your brand book? Continue using those. You want viewers to immediately recognize your brand from the infographic and concentrate on the message rather than attempting to decipher the infographic's connection to your business. 

15. Play with fonts

To draw attention to key components and create visual interest, adjust the font's size and weight. Just be careful to adhere to your brand's requirements and maintain its style. "There are various ways to use fonts to express your brand, and the font you choose for your brand can be crucial in conveying your message," Luca added. Which message do you want your brand to convey—tradition, accountability, or perhaps lighthearted friendliness? The typography of your brand is crucial.

16. Keep your use of color simple

The color is amazing! However, you don't want to go too far—unless, of course, you're selling paint. Next, go for it.  In your brand book, which colors are used? Maintain those. Instead of leaving viewers to wonder how the infographic relates to your business, you want them to immediately recognize your brand in the infographic and concentrate on the message. 

Conclusion

Infographics can assist you in reaching a variety of marketing objectives by presenting information to your target audience in a fresh, visually appealing, and captivating way. This can raise brand awareness and thought leadership while also helping you reach a wider audience through social media shares and SEO. When taken as a whole, these advantages have the potential to advance your company and improve its online visibility. 

Even when they are outsourced, infographics can still yield significant returns on investment, especially when weighed against more substantial lead magnets like ebooks or whitepapers. They can even generate organic traffic for years after they are first posted online.